E-commerce and food delivery platforms are increasingly experiencing platform costs and other costs, online commerce earns land in India. Companies like Zomato and Swiggy post the limits, chasing higher profits while achieving additional costs for consumers.
But these additional costs are not well seated with everyone. Several users have turned to social media to share their frustration. A Reddit user underlined the high -demand overvoltage fees of Blinkit: “I ordered an item and I saw these costs in the invoice section. Delivery is free, but Blinkit invoices overvoltage costs with high demand on a product of 250 ₹ 😑 Kitna Jayenge Ye Log 😑. »»
While some users have criticized these additional costs, others considered them part of the cost of convenience. “You pay for convenience. Take it or leave it, ”wrote a commentator. Another user explained the logic behind the overvoltage costs: “If there is already a continuous order in your location, it appears. I tried with two mobile phones … After delivery of an order, the overvoltage costs have disappeared. »»
A user has supported transparent prices, but thought that companies should stop offering strong incentives that drain investors’ funds. “Such transparent costs can help us better plan our purchases,” they wrote.
For platforms like Zomato and Swiggy, these costs are crucial to improve their grip rates – the amount they earn by order. With a quasi-duopoly in the food delivery space in India, the two companies have tested higher platform fees to increase income.
The Zomato and Instamart Blinkit of Swiggy also apply equivalent handling costs for fast trade deliveries. These costs, although often controversial, are part of a wider strategy to ensure profitability in a highly competitive market.
