Billy McFarland is back with the Fyre Festival 2.. Planned in Isla Mujeres, Mexico McFarland himself does not know if he can legally leave the country to attend, as he said Today’s program Monday morning.
It is certainly unexpected. In 2017, McFarland organized a very successful viral campaign for Fyre Festival, promising an ultra-luxury musical event in Bahamas. Influencers flocked to promote it, but when the guests arrived, they found Fema tents,, Sad cheese sandwichesand no running water. The debacle has become a decisive moment in culture of influence that has gone wrong, immortalized on Instagram. (Lost in the Mayhem was the original goal of the Fyre Festival: Promote Fyre media“Uber for the performing arts” by McFarland, a platform connecting event organizers with musicians.)
McFarland’s ineptime landed him in prison for fraud, and although the terms of his release in 2022 can prevent him from traveling internationally, do not be shocked if people buy what he sells again . Marketing can overcome a lot, with people who want to be part of a movement, even if it means burning twice.
